Cause Communications
Summary
Cause Communications is a nonprofit organization that helps other nonprofits improve their communications, advocacy and marketing efforts to help achieve their social missions.
Organization Description
Cause Communications was developed by HersheyCause which is itself a communications firm that provides services to the public and nonprofit sector. Hershey created Cause in 1999 to share and elevate best practices in the nonprofit sector through resource guides, tools, training and research.
Based on its research and work, Cause publishes a variety of resources and guides related to communications activities including:
- Communications Toolkit: a comprehensive resource that provides information and strategies for organizations to take stock of their competitive situation, plan and implement a communications strategy, and evaluate the results of these efforts. In-depth information is provided on a range of topics, including research, advertising, budgeting, and website development.
- Why Bad Ads Happen to Good Causes: a toolkit designed specifically for improved print ads
- Why Bad Presentations Happen to Good Causes: advice designed specifically for increasingly effective presentations
- Network Scorecard: a resource to keep groups on track for collaborative work
- Online Outreach Tools Guide: a guide for using the internet to achieve advocacy communications objectives
- Design Eye-Q: a guide for how to evaluate the quality of design of communications materials
- Communications News You Can Use: a bimonthly newsletter with resources, tips, lessons learned, and current best practices
See http://www.causecommunications.org/resources.php for these resources which are available to all.
Cause is also planning to launch an “Idea Lab” that will pull together current research and thinking on increasing communication effectiveness.
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Submitted By:
emytkowicz
Last Updated: April 2, 2012, 4:11 pm
Submitted by DENNIS PONCHER (not verified) on Thu, 12/20/2012 - 17:47.
I am the founder/director of an international non-profit parent and youth support groups known as "Because I Love You" (B.I.L.Y.) In the 1980's through some of the 1990's I did many speaking engagements and media guest spots i.e., Oprah, Geraldo, Montel, Dennis Prager, Dr Laura and Good Morning America just to name a few.
In the past fifteen years we have been in a decline in growth yet the need for our services has greatly increased. Even though our current web site (www.bily.org) has over a million hits in the past five years, we continue to remain unknown with the exception of an occasional referral from Dear Abby or Annie's mailbox.
If this is something that your firm can help us with, then we would welcome a representative to attend our January 19th meeting here in So. California to make a presentation. We did hire an independent firm several years ago for a three month trial basis but they did not fulfill any of their commitments other then revamping our web site which they felt was necessary to move us forward. It really put a damper on doing this again but I feel that the current Board of Directors is finally interested and have suggested that I contact some firms to see if I can get a presentation. If this sounds like a project that your form would be interested in helping us with, please contact me at bily1982 [at] aol [dot] com or my home phone (818) 346-5442
Thanking you in advance for your consideration, I remain,
Sincerely, Dennis Poncher
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