Stakeholder mapping is a way of geographically showing and analyzing the stakeholders in a situation, along with their relationships, values, attributes, or other information that might impact the situation.
Stakeholder mapping can take a number of forms, and is generally organized around one main attribute (i.e. organized by geography, relationships, values, or networks).
The process and resulting maps may help to identify patterns in citizens’ values—why, for example, only certain groups of people like the town’s historic buildings, or why residents on one side of town don’t care about a community festival.
More importantly, stakeholder maps may help to identify ways around barriers and disagreements. By understanding who makes up the town and how those people differ, planners and managers can begin to understand how to work with them and encourage community collaboration.
Stakeholder maps that identify assets or skills can be part of an asset-mapping or appreciative inquiry process, and can be very useful in identifying potential partners for implementation or informal and formal community leaders who can help you to reach key groups.
Stakeholder mapping may be part of a much more comprehensive stakeholder analysis effort. See http://www.mindtools.com/pages/article/newPPM_07.htm for more info.