A fantastic guide to communications best practices for non-profits (and communities).
This thorough guide is perfect for non-profits and communities looking to build a more strategic and professional approach to communications and outreach. Sections cover virtually every aspect of communications, from developing a brand and message to working with the media, producing publications and communications materials, and creating an overall strategy. The guide is available to non-profits to download for free, along with two other outstanding publications, "Why Bad Ads Happen to Good Causes" and "Why Bad Presentations Happen to Good Causes."
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