One of the most important aspects of Heart & Soul Community Planning, this chapter on Outreach and Communications explains how to reach out to the entire community to foster effective relationships and discussions.
Outreach and Communications for Heart & Soul Community Planning, both a chapter and a quick guide, describes a variety of tools and methods that can be used to engage with the whole community. The chapter first focuses on how to target your audience and frame your message. From there, a community can form an effective outreach strategy. By offering tips and tools that communities can use to engage and reach out, this chapter shows numerous methods to target diverse audiences. Finally, communities can evaluate the success of their outreach efforts with some general guidelines to determine the effects of the communication strategy.
In 2008, the Orton Family Foundation pioneered Heart & Soul Community Planning, a process that has so far been piloted in selected communities in New England and the Rocky Mountains. The Foundation is currently in the process of developing a H&S Handbook that describes the entire process, first explaining the reasoning behind Heart & Soul Community Planning, then walking through the steps to achieve an inclusive, enduring, long-term community plan. With detailed descriptions of new tools and methods and examples from on the ground, this handbook is a resource for planners and citizens alike.
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