Cause Communications is a nonprofit organization that helps other nonprofits improve their communications, advocacy and marketing efforts to help achieve their social missions.
Cause Communications was developed by HersheyCause which is itself a communications firm that provides services to the public and nonprofit sector. Hershey created Cause in 1999 to share and elevate best practices in the nonprofit sector through resource guides, tools, training and research.
Based on its research and work, Cause publishes a variety of resources and guides related to communications activities including:
• Communications Toolkit: a comprehensive resource that provides information and strategies for organizations to take stock of their competitive situation, plan and implement a communications strategy, and evaluate the results of these efforts. In-depth information is provided on a range of topics, including research, advertising, budgeting, and website development.
• Why Bad Ads Happen to Good Causes: a toolkit designed specifically for improved print ads
• Why Bad Presentations Happen to Good Causes: advice designed specifically for increasingly effective presentations
• Network Scorecard: a resource to keep groups on track for collaborative work
• Online Outreach Tools Guide: a guide for using the internet to achieve advocacy communications objectives
• Design Eye-Q: a guide for how to evaluate the quality of design of communications materials
• Communications News You Can Use: a bimonthly newsletter with resources, tips, lessons learned, and current best practices
See http://www.causecommunications.org/resources.php for these resources which are available to all.
Cause is also planning to launch an “Idea Lab” that will pull together current research and thinking on increasing communication effectiveness.
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