Outside.In

Summary

Outside.In collects news items and information about neighborhoods across the country. A GoogleMaps interface is linked to blogs, news tracks and other information, so that users can search a specific location and see information tied to that place.

Tool Description

Outside.in is a hyperlocal content and advertising platform used by millions of consumers and thousands of local bloggers and publishers around the world.

Outside.in monitors all the news, blogs, and discussions on the web and dynamically maps them to more than 50,000 neighborhoods in the US. You can find "What's Happening. Where You Are. Right Now." on Outside.in's main site. Publishers can use Outside.in for Publishers to create customized and curated hyperlocal news sections, and bloggers can submit their sites for distribution in the Outside.in Network.

Individuals or groups interested in community planning may find Outside.In helpful for gaining an insight into the inhabitants of a certain geographic location by way of the media linked to it. The ability to further refine searches once viewing a neighborhood allows users to browse more specific news such as popular restaraunts, local events, crime rates, politics, etc.

Summary of Costs

$0-99

Strengths

  • Outside.In sorts through billions of online entries to bring users manageable, place-based information
  • Further refining search options group linked media into applicabale categories for relevant browsing.

Limitations

  • Outside.In only delivers published material and does not document aspects of communities that are not in the media.
  • Many rural locations do not have profiles on Outside.In which may inaccurately reflect what is actually going on in the community.
Submitted By: svannostrand
Last Updated: August 17, 2012, 12:04 pm

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.